Linktree - Web Site Marketing and Small Business Promotion

You’ve launched your sales page and you are driving traffic right to its doorstep, but the sales just aren’t coming in the way you had anticipated.
Things are not performing as planned and you naturally turn your attention back to the sales page, looking for ways to improve it.

* You change the header.
* You adjust the headline.
* You alter the color scheme.
* You add another six p.s.’s

Nothing seems to be making a difference in terms of conversions. You read and re-read the sales copy repeatedly.
You make edit after edit, hoping to stumble upon the fix for this disappointing situation.
Adjusting and tweaking your sales page is a great idea.

Making smart modifications and carefully testing them might turn what appears to be a loser into an impressive moneymaker.
However, there are times when the problem isn’t the sales page. All of the tweaking and adjusting of copy won’t fix a thing when that’s the case.
The trick, of course, is knowing when your copy is at fault and when something else is afoot. How can you tell when the problem is the sales page and when it
lies elsewhere?

First, look at your traffic.

Who is coming to your page and are they “the right people.”
You need to be sure you are sending targeted visitors to the page and not just those who might be vaguely interested in your product.
If you are running a pay-per-click campaign, that is going to require returning to your keyword research and digging deep for answers.

If you are primarily marketing via your list, you’ll need to carefully consider whether list members’ opt-ins really pre-qualified them for this particular
offer. Often, tapping into different traffic stream can make all of the difference in the world.

Second, look at the competition.

Is there someone out there who is doing a better job selling the same product or a similar product? Might your problem be a matter of needing to be more
competitive in terms of price, bonuses or some other factor?
If you are up against an army of tough competitors, you may have to find a way to make your page even stronger or some other means by which to regain an
edge.

Third, consider the product.

Revisit your market research, look at other similar products and decide whether or not you are really bringing anything new to the marketplace.
If you are, make sure you are clearly illustrating what sets your offer apart from the others. Top marketers will tell you that a good salesperson
can successfully move any product, but the reality is that sales are more plentiful when you have targeted a real need among consumers.
Take a good look at some of the factors beyond your sales page. They may inform you about why things are not going as
well as expected. In some cases, you may learn your project’s shortcomings have nothing to do with your sales page at all.

In other cases, you may be able to use an off-page investigation to find ways to adjust your offer and tactics for more success.
It's the simple things like these that can have the biggest impact on your conversion rate. Get started
today and you’ll be surprised how quickly your profits begin to grow.

Secrets to Reciprocal Linking

First of all, most of your traffic is going to come from Search Engines and Directories. (Mostly Google and Yahoo) The most important and by far the best way to get your website listed in Search Engines, is adding quality and relevant links to your website. This method is known as reciprocal links.

So how do you get reciprocal links? The easiest way is to do a search using your favorite search engine [Google is best to start with) For example, let's say your website is about a home based business, and your key words for your site are "work from home", then what you want to do is go to [http://www.google.com] (link: http://www.google.com) and type "work from home add your link" or "work from home link exchange. There will be many pages that come up in your search of websites that are willing to exchange links with you. When visiting these websites you will need to look for information on how to exchange links with these sites. Make sure before you request a link exchange, you place their link on your site first.

Why are reciprocal links important? Because link popularity is the method most Search Engines use in determining how high a website is ranked and what position it will be placed in.

It will take a lot of time and work in the beginning to get links added to your website, but it will be well worth it in the end. As you gain more links to your site, the Search Engines spider your web pages looking for other sites linking to yours. The more sites these spiders find linking to your site the more popularity ranking your website gets. This will give you a higher ranking position when someone searches the web.

The second best way to bring free traffic to your website is writing articles. With a little work on a monthly basis, writing articles, you will be surprised by all the free traffic this will bring to your website.

Webmasters are always looking to publish articles, because it will help their Search Engine rankings by providing useful content on their website. When you submit your articles to other websites, this will be beneficial to you as well because when you have an article published on someone's site, a portion of their visitors will visit your site. Once you have submitted enough of your articles on the Internet, your traffic will dramatically increase and so will your Search Engine ranking. Make sure you add your articles to your own website because search engines love new content to a website.

There are lots of software tools out there for doing multiple search engine submissions and keeping you updated on those sites, but there's no guarantee they'll work. You end up paying a bunch of money and getting frustrated when some kid in Alaska ends up getting higher placement just because his site's been online for two years more than yours has.

It just seems like relying on search engines to drive traffic into your Web site is quite a gamble. It's nice when you get a hit from an engine, but there's no controlled way to use an engine to drive people into your site.

For that reason, it's also not a good idea to judge your Web Development Company based on your search engine placement or to put high search engine placement on a list of goals as you're developing a site.

Instead, set your goals around functionality and ease of use for your site and set separate goals for various ways to market your site and draw people into it through the Web and other means. That might mean putting your Web address in your radio commercials and newspaper ads or placing banner ads on other Web sites or flashing your address on your TV commercial or sending out fliers telling your customers that you've created a new site. Once you've spent your time and effort building a great, useful site, you'll discover that your Web traffic will start to increase on its own.